MY DAEMON iOS APP
Working with Framestore for execution, I was responsible for the creative and art direction of overall design, user experience and 3D assets from the original concept design sprints until publishing.
The app was created as the biggest exercise to date of utilizing an existing IP to focus on mental and physical wellbeing while also advancing the limits of augmented reality.
PRESS:
TechCrunch | Variety | Nerdist
DAEMONS & DUST MICROSITE
In partnership with Known, I led art direction for the Daemons & Dust microsite. This platform serves as a comprehensive information hub for fans, illuminating the intricate links between characters and the mystical elements spanning numerous worlds in the series.
To coincide with the premiere of Season 2, we designed the site to dynamically update its content, revealing locked elements as the season unfolded to foster ongoing engagement.
AUGMENTED KEY ART
ANIMATED KEY ART
I animated the aurora in the sky for the key art. All other animations and implementation for the out-of-home campaign were handled by Billy Schretzman.
AR IOREK
For the interactive part of the key art, I provided the creative direction of the modelling and animation of Iorek. The final piece was executed by Snapchat.
IOREK SNAPCODE
I designed the snapcode for Iorek, which had to adhere to the standards of their base ghost icon and was included in the out-of-home printed key art.
INFLUENCER MARKETING
I worked with 360i for execution and was responsible for creative and art direction of box and daemon sculptures for an exclusive package for superfans and influencers in advance of the series premiere of His Dark Materials.
